"Transform the way you text" is Samsung's new slogan

The new Samsung u740 boasts "pivoting" action. With the use of dual-hinges the phone can be opened up vertically or horizontally. They claim the phone will "transform the way we text."

It seems, in an effort to provide more versatility and flexibility to use many different services easily, there is more and more a trend of moving phone pieces and even in some cases detachable parts. Here are a couple of patents I've come accross: Sony Ericcson's "flip phone" and what I'm going to take a wild guess, is a new Treo housing a detachable mobile phone.